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I'm not sure that putting a new label on something automatically means an improved product, or even that the owner has a desire to improve the product. In many cases, new labels (also called repackaging in some circles) tend to be marketing ploys intended to make people think that the product is somehow improved when it actually hasn't changed at all. That tends to work best when the item being labeled is thought of as undervalued or underappreciated.
The proof will be in the pudding here. CBS has become serious about it's bottom line when it comes to this College Sports network. That part is abundantly clear. CBS wants their stations on the regular digital cable lineup, and the name change has been made to help in that endeavor more than anything else. However, the real question for us is whether they have become serious about giving the A-10 more airtime in syndication, not on their main national network, because as long as cable networks continue to put the national network on their special digital sports tier, it won't amount ot a hill of beans. More amiable syndication terms has the potential to hurt the bottom line, not help it.
Last edited by The Chef; 07-21-2008 at 01:47 PM..
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