Originally Posted by MNFats
UD brings in larger crowds and is the significantly larger TV market when you look specifically at NCAA basketball.
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Actually that's not really true. The Dayton DMA has high ratings. But it is lower population. A 2.0 rating in a metro DMA of 500,000 brings in about 10,000 homes. A 0.5 rating in a DMA with 3,000,000 homes brings in 15,000 homes.
Dayton provides ratings, but not eyeballs. And advertisers pay for eyeballs.