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  #213  
Old 04-12-2017, 01:46 PM
UDDoug UDDoug is offline
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Originally Posted by MNFats View Post
UD brings in larger crowds and is the significantly larger TV market when you look specifically at NCAA basketball.
Actually that's not really true. The Dayton DMA has high ratings. But it is lower population. A 2.0 rating in a metro DMA of 500,000 brings in about 10,000 homes. A 0.5 rating in a DMA with 3,000,000 homes brings in 15,000 homes.

Dayton provides ratings, but not eyeballs. And advertisers pay for eyeballs.
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2 UDPriders Offer Mad Props to UDDoug For This Totally Excellent Post:
m21eagle45 (04-12-2017), UACFlyer (04-12-2017)
 
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