Sponsor stuff isn't on called timeouts for the most part...just media.
I have too noticed the vibe of the arena fall off during called timeouts during crucial parts of the game. Unfortunately, unless it is something to the effect of House of Pain, many of the retread songs that the sweaters enjoy do nothing to amp up the arena. I could do without hearing music that does nothing but get someone out of their seat to dab or floss.
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