So Spina's hip!
It's also a marketing opportunity. "Hey kid, wanna go to Orleans and play in front of 2,500, or come to Dayton and play in front of 14,000 LOWD?"
There's the Dog Pound, The Jungle, The Pit, Cameron Crazies.....this gives the arena & environment a feel. It's not a center piece of recruiting, but it definitely doesn't hurt.