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question to you Dayton Cincinnati media overlapper experts...can you give me examples of where/how the Dayton Cincinnati market overlap in college basketball because this notion completely confounds me. The only place I see sports media overlap in these markets is the NFL and MLB with the Bengals and Reds with so many Greater Miami Valley people / business with season tickets or regular attendees and listeners/watchers of the broadcast.
My best friend buys advertising in the Dayton media market and they would never consider advertising for a Cincinnati based basketball team because virtually no one is watching.
Alternately don't you think orgs like Skyline, Jeff Wyler,Cincinnati Bell, Heidelberg and anyone of about 5 pizza franchises just to name a few area advertisers would find UD attractive to their ad spend? I sure do and I'll bet Fox does as well so I think tv is on the side of inclusion but I'm not sure that's enough to overcome the Jesuits.
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