Food for thought...
https://www.outkickthecoverage.com/o...r-espn-011416/:
Only 6% of Consumers Would Pay $20 a Month For ESPN
85% said they wouldn’t pay it and 9% weren’t sure.
Six percent!
That sounds insanely low, but it squares with the difficulties that over the top sports networks have found selling their product direct to consumers.
Diehard sports fans are a substantial minority of the population. Do you know how many households buy NFL Sunday Ticket? Just two million, or ten percent of the twenty million subscribers that DirecTV has. The WWE is wildly popular and its network costs just $9.99 a month. So far the WWE has just 1.2 million current subscribers.
56% of all cable subscribers would remove ESPN rather than pay $8 a month for ESPN channels.