Flyer98, as to schools being NFPs…I’ve long believed that college Presidents chief responsibility is fund raising. Education and reputation are important but are couched in terms that benefit fundraising. School branding becomes critical. Miami has done an incredible job with its branding. Branding creates pride, and pride equals money! Case Western, Oberlin, and Denison are much, much smaller than UD but their endowments are significantly larger. Part of what they sell is exclusivity. People love to pay…or give…to have something exclusive. At bottom, is this that different from other NFPs? Aren’t over NFP Presidents or CEOs charged with fund raising? Years ago, I sat on a board of a NFP. We had a significant endowment. Plenty of resources. Still, we spent far more time discussing fundraising than serving our purpose. Understand, we hired exceptional people to run day to day activities. We came out of our Ivory Tower on occasion and met with people using our service. Still, fundraising was omnipresent.
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