The system doesn't necessarily need reinvented. Although there are cheats, they are in the minority. The rules simply need followed and enforced.
Go back to when schools paid for uniforms...and there wasn't big contracts for coaches and other entities to be a "nike" or "adidas" school. If you want to be a sponsor for the school, say Pepsi or Bud winning contracts and signage with UD, I can get with that. The business of athletics needs to stay with the business side of operations.
Now...you get into the coaches. Establish rules regarding outside income. At least then you can have a system in place that is a bit more enforceable. You have a coach who gets is base and bonus salary from the University. That's fine...start regulating the money they are getting from Nike, dealerships, etc. The NCAA can have in place a policy that regulates secondary income outside of what is on their W2 from their school. Start penalizing the coaches for improper acts and prevent them from carrying an NCAA license to coach once an infraction takes place.
There are measures in place to keep DI athletics "amateur". The problem is that the NCAA makes too much money in the funny money business to see that the rules are enforced or enforced fairly.
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