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Old 02-01-2017, 02:01 PM
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Originally Posted by oRed View Post
question to you Dayton Cincinnati media overlapper experts...can you give me examples of where/how the Dayton Cincinnati market overlap in college basketball because this notion completely confounds me. The only place I see sports media overlap in these markets is the NFL and MLB with the Bengals and Reds with so many Greater Miami Valley people / business with season tickets or regular attendees and listeners/watchers of the broadcast.

My best friend buys advertising in the Dayton media market and they would never consider advertising for a Cincinnati based basketball team because virtually no one is watching.
TV markets are divided into DMAs (Designated Market Areas) for ratings purposes. Cincy is #36; Dayton is #64.

Where it gets fuzzy if a local/regional advertiser buys Fox Sports Ohio. Their spots are potentially going to be shown in markets where they don't have locations/distribution.
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