"Any new member would have to add significant brand-building value to the league, Ackerman said, and geography, too, is another consideration."
Not sure what he means by geography, but I suspect he means a major metro area with lots of eyeballs and media exposure. Brand building, I am guessing he means a known school with a history of winning.
We meet those two in our own minds, but do we meet them in the minds of the current member teams?
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