I think rivalries and showcases are different. Showcase games can be huge, and they can be intense. Kentucky v Kansas is a great example. But, if there is no actual hate, then it's not a rivalry. Duke v Syracuse is not a rivalry. It's a big game, and it's definitely a showcase game, but it's not a rivalry game. They don't hate each other.
If you have to ask yourself if someone is a rival, then it probably means they are not your rival. If you're in denial about who your rival is and can come up with a long list of reasons as to why they're not your rival, then it probably means they are your rival.
So, in short, if you're not sure then they're not your rival. If you feel instinctively compelled to make as strong of a case as possible that a team is not your rival, then that team is your rival.
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