Originally Posted by C-time
They aren't promoting it, but they are in the entertainment business. They want fans to have a good experience outside of the actual games too. For example my group got to Indy at around noon this year. We checked into our hotel, went to a bar, got lunch and a few drinks, and bought $20 dollar seats for the afternoon session on stubhub. We watched the 2nd half of the first game in the arena and left about midway through the 2nd half of the second game. We walked back to the hotel refreshed ourselves and charged our phones before heading back out. We went to a different bar and had a few more drinks and then stopped at an outdoor lot across the street from the arena and grabbed a last beer before going in for the game. We had a great day excluding the outcome of the game. A similar type of day can't be had at UD Arena.
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I know, was just being sarcastic aimed at NCAA for not allowing beer sales at the event itself.