I don't know how much the engineering school is going to help the basketball program but I think the investments in the campus and surrounding area I think could pay some real dividends. Compare where the campus and Brown St. is now to 1998 and it's amazing how much everything is improved.
If you can get recruits on campus especially the ones from out of state who haven't visited it has a lot to offer. It's never going to be big state U but it's got enough that can appeal to folks and compliment the basketball program
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