Originally Posted by xubrew
What revenue generation and publicity?
I hear all this talk about the publicity you get for hosting. You get one little itty bitty logo on the floor.
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While you're correct that the NCAA doesn't pay host sites, there is revenue generation for the local economy by way of hotels, restaurants, bars, tourist attractions, etc. And the hosts get concession revenue. It may not be a ton of money, but host cities generally do better than break even. Host universities, maybe not so much. The Forbes story linked below isn't packed with details, but it does summarize -- with figures -- the boost to local economies.
And while I agree there isn't a ton of publicity value, I'd venture to say Dayton gets some benefit by way of all the advance talk they get leading up to selection Sunday and the First Four. I'd wager more people know where the First Four is held than, say, the Final Four in 2016. There's value in that long-term commitment to Dayton.
https://www.forbes.com/sites/simonog.../#720556b21b56