Originally Posted by BeckysTXA
If Spectrum would quit mailing every address advertising direct mail 2-4 times a month plus 4-color ads in every newspaper and bunk mail service they can find, they could cut their rates by 30% and own the market because word of mouth of their lower rates would drive new customers to their service. Instead they continue to prop up local newspapers across the nation and help the post office lose money every year...while over charging for cable services.
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Bingo
You forgot the telemarketing they do, at least to small business owners. I get at least one call every single week wanting me to switch to Spectrum for internet at my office.