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  #301  
Old 07-18-2014, 11:58 AM
UACFlyer UACFlyer is offline
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Me too.

Originally Posted by westchesterflyer View Post
I just got an email from "Tim Wabler" inviting me to go to daytonflyers.com "later today" to see the finished product.
And the e-mail points out that the company that worked with UD to develop the new scheme is a heavyweight having several NFL clients as well as collegiate heavy-hitters like ND.

Like it or not....Tim's description certainly makes clear that this is not the work of amateurs.
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  #302  
Old 07-18-2014, 12:12 PM
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For the folks who didn't receive the email:
http://us4.campaign-archive2.com/?u=...3&e=ee30528fbd
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  #303  
Old 07-18-2014, 12:16 PM
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and one of the teams they listed as working with was Miami Dolphins. I don't think I'd claim that, as the large majority of people I met did NOT like the Dolphin re-do. As for ND, what did they do? the interlocking ND has been around forever. Are they the ones that rounded the letters and filled in the middle of the letters with a background color, which does not work in my and most of my friend's opinions? I don't know what changes they did for the others listed to comment, though I like most Eagles stuff, so I will assume some of the good stuff there is from this marketing company. So big time company or not, even the big boys hit some and miss some.
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  #304  
Old 07-18-2014, 12:20 PM
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Wow, UD's official statement reeks of over-the-top self promotion. Who knew that a new "logo" could mean so much, especially a "logo" that doesn't really get anyone very excited except those involved in doing it. Good Gawd, it's so saccharin in it's content that it borders on a parody.
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  #305  
Old 07-18-2014, 12:21 PM
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Originally Posted by CE80 View Post
I am trying to understand. Does the VD come from the mysterious hidden triangle?
Yes!, Yes it does!
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  #306  
Old 07-18-2014, 12:33 PM
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Some of you guys need to chill out. It's a freakin' logo, not a lost basketball A10 championship or lost recruit. Despite what some may think, it will not get or lose one recruit, one opportunity for UD, one student, one teacher, one athletic event, one fan or one grant.

Must be the off-season blues!

Last edited by jack72; 07-18-2014 at 01:16 PM..
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  #307  
Old 07-18-2014, 12:58 PM
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Originally Posted by jack72 View Post
Some of you guys need to chill out. It's a freakin' logo, not a lost basketball A10 championship or lost recruit. Despite what some may think, it will not get or lose one recruit, one opportunity for UD, one student, one teacher, one athletic event or one grant.

Must be the off-season blues!
I presume you intentionally left off "one fan"
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  #308  
Old 07-18-2014, 01:04 PM
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There you go official

http://daytonflyers.com/index.aspx

http://daytonflyers.com/news/2014/7/...718141106.aspx
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  #309  
Old 07-18-2014, 01:06 PM
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The court and the jerseys look amazing

https://twitter.com/DaytonTrueTeam/s...80191835013121

https://twitter.com/DaytonTrueTeam/s...79512584269825
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  #310  
Old 07-18-2014, 01:09 PM
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is there any blue in the home jersey?
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  #311  
Old 07-18-2014, 01:16 PM
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Forget the Logo..

Forget the logo....

I LOVE the new uni's....They are BAD A$$! Finally, we have cool uniforms. I love all three options. The "Dayton" type face on the front looks absolutely awesome.

Yeah... We finally stepped into the current decade.
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  #312  
Old 07-18-2014, 01:17 PM
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I like the new uniform look
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  #313  
Old 07-18-2014, 01:19 PM
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When you see everything together on uniforms and on the court, I don't know how anyone couldn't say that this new look isn't a homerun! Awesome!! Just awesome!!

Let's keep in mind that the target market (15-30 year old men) are going to love this new look.
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  #314  
Old 07-18-2014, 01:22 PM
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Anyone notice how similar the new uni's are to Ohio State? It looks like Nike hooked us up.
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  #315  
Old 07-18-2014, 01:23 PM
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Screw the Haters... UD did a great job IMO
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  #316  
Old 07-18-2014, 01:28 PM
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Don't like the court or the new D, but I'm OK with uni's.

Don't think anyone is going to see that D and say it stands for University of Dayton anytime soon.
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  #317  
Old 07-18-2014, 01:29 PM
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Originally Posted by CraSch View Post
and one of the teams they listed as working with was Miami Dolphins. I don't think I'd claim that, as the large majority of people I met did NOT like the Dolphin re-do. As for ND, what did they do? the interlocking ND has been around forever. Are they the ones that rounded the letters and filled in the middle of the letters with a background color, which does not work in my and most of my friend's opinions? I don't know what changes they did for the others listed to comment, though I like most Eagles stuff, so I will assume some of the good stuff there is from this marketing company. So big time company or not, even the big boys hit some and miss some.
Should be noted that, at least according to the work on their website, it does not appear that 160over90 actually created any of the logos for the large clients mentioned in the Wabler e-mail. Looks like they were responsible more for preparing marketing materials incorporating those logos, but not for actually designing them. I could be wrong, but that's the impression I get and I'm pretty sure Nike was responsible for the new Dolphins logo.

As far the recent marketing of UD (outside of athletic logos) I think the university and 160over90 has done an excellent job. The brochures and new TV commercials are well done. Too bad it doesn't appear the new athletic logo hits those same high marks.
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  #318  
Old 07-18-2014, 01:30 PM
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So I was off work a couple days and upon returning today an intern from UD stops me in the hallway and asks if I'd seen the new logo and how horrible it is. He joked about the We Are. . .V D that many others have. Later I showed it to a supervisor who is a UD grad and she asked if this was for real because it reminded her of the Virginia Tech logo. There sure must be a lot of those tainted cookies going around.
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  #319  
Old 07-18-2014, 01:32 PM
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Originally Posted by Gem City View Post
When you see everything together on uniforms and on the court, I don't know how anyone couldn't say that this new look isn't a homerun! Awesome!! Just awesome!!

Let's keep in mind that the target market (15-30 year old men) are going to love this new look.
New uniforms look good. D Logo still very bad.
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  #320  
Old 07-18-2014, 01:32 PM
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I agree. The uniforms look sweet.
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  #321  
Old 07-18-2014, 01:33 PM
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Originally Posted by AlumUD View Post
Believe it or not, the first thing I thought of when I saw the logo was that the D looked almost exactly like the Old Man in the Mountain in New Hampshire.

http://cdn.ebaumsworld.com/picture/P...anmountain.jpg
I had a similar experience when i first looked at it. I thought that left edge of the 'D' was trying to 'be' something. Like a profile of a face or some other letter or something, but i guess it's not. It's a little strange. Graphic Design is loaded with those subtle details like the '11' inside the older big 10 logo or the arrow inside the fedex logo. And i was kind of hoping that's what it was. But, unless i'm missing it, it's just kinda there because it's there.
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  #322  
Old 07-18-2014, 01:35 PM
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Originally Posted by Flyer'95 View Post
I had a similar experience when i first looked at it. I thought that left edge of the 'D' was trying to 'be' something. Like a profile of a face or some other letter or something, but i guess it's not. It's a little strange. Graphic Design is loaded with those subtle details like the '11' inside the older big 10 logo or the arrow inside the fedex logo. And i was kind of hoping that's what it was. But, unless i'm missing it, it's just kinda there because it's there.
If you look at it upside down, in a mirror, it says Paul is dead.
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  #323  
Old 07-18-2014, 01:41 PM
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Thumbs up

Originally Posted by CE80 View Post
If you look at it upside down, in a mirror, it says Paul is dead.
LOL... That was pretty funny.

You do realize that no one under the age of 35 is going to get that reference?
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  #324  
Old 07-18-2014, 01:42 PM
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http://daytontrueteam.com/#2

This talks about a subtle "U" shape incorporated into the design as a nod to "UD" heritage. Does anybody see the subtle "U"? I don't. If there, definitely more subtle than the "V".
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  #325  
Old 07-18-2014, 01:44 PM
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Originally Posted by HolidayFinn View Post
http://daytontrueteam.com/#2

This talks about a subtle "U" shape incorporated into the design as a nod to "UD" heritage. Does anybody see the subtle "U"? I don't. If there, definitely more subtle than the "V".
The subtle U is the line that goes through the D bottom half is the "U".
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  #326  
Old 07-18-2014, 01:45 PM
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I think anyone would have to admit the uniforms are a huge improvement.

https://twitter.com/DaytonTrueTeam/s...269825/photo/1
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  #327  
Old 07-18-2014, 01:45 PM
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Back in 1993/ 1994 when UD dumped the Columbia blue for that "ordinary" blue, you would have thought they just closed the university. The older alumni were freaking out and very upset.

Today, UD dumps the "ordinary" blue for navy blue and no one says a word. Personally, they should have moved to a navy blue 20 years ago.
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  #328  
Old 07-18-2014, 01:46 PM
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I am glad to see the move to navy blue. Men's basketball needed to make that transition with the rest of the sports teams.
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  #329  
Old 07-18-2014, 01:48 PM
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Seeing the new uniforms makes me happy too. Even the logo is good on those as it is all one color. If they stay away from the two-tone logo, I think I am good. Ready to move on.
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  #330  
Old 07-18-2014, 01:48 PM
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Originally Posted by m21eagle45 View Post
The subtle U is the line that goes through the D bottom half is the "U".
You mean the bottom half of the cut-in-half "D" is the subtle "U"? I guess I see that.
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Old 07-18-2014, 01:48 PM
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Thumbs down

Very disappointed with the new Logo.
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Old 07-18-2014, 01:51 PM
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Originally Posted by m21eagle45 View Post
The subtle U is the line that goes through the D bottom half is the "U".

Completely missed the mark on that. I wish they wouldn't have stated this. Makes me think they are totally inept.

Did anyone see the "U" at all before being told there was a "U"?
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Old 07-18-2014, 01:51 PM
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I still wish there was a hint of the columbia blue somewhere as a secondary color just to nod to the heritage and to differentiate us from other schools and their color schemes.

The thing that's odd to me about the new logo is that they didn't seem to think of it in the context of a square, which is how broadcasts and social media usually reduce your logo to. Even in this announcement tweet, you can see that the 'wings' of the D get cut off in the top left corner. Are we going to just have to get used to that, or will it force the logo to be super small within a square in order to see the whole thing? Doesn't seem thought out on that front either.



But STILL better than the old one.
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Old 07-18-2014, 01:56 PM
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If you are concerned about how the logo and uniforms will actually affect the performance of the basketball team, this is all that matters...

@KevinKuwik: More texts from recruits... 'Mmmmm������' and 'Woah those are nice' #FlyerNation #KeepingUpWithTheDucks
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  #335  
Old 07-18-2014, 01:56 PM
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Originally Posted by Gem City View Post
LOL... That was pretty funny.

You do realize that no one under the age of 35 is going to get that reference?
With this crowd I really was more concerned that it would be lost on too many "overs."
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  #336  
Old 07-18-2014, 01:58 PM
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Well, I admit, when actually seeing on shirts and the court, the Winged D (as I've decided to call it so I don't think of a V or a sideways Adidas) is working better than expected. Still not great, but better than my initial reaction of very mediocre.

As for the unis.......sweet!! They are awesome. And they are awesome as OURS, quit referencing that they look like some other, lower level punk-arse schools that we beat in the tournament! They wish they had OUR unis now!!
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  #337  
Old 07-18-2014, 02:00 PM
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Originally Posted by Flyer'95 View Post
I still wish there was a hint of the columbia blue somewhere as a secondary color just to nod to the heritage and to differentiate us from other schools and their color schemes.

The thing that's odd to me about the new logo is that they didn't seem to think of it in the context of a square, which is how broadcasts and social media usually reduce your logo to. Even in this announcement tweet, you can see that the 'wings' of the D get cut off in the top left corner. Are we going to just have to get used to that, or will it force the logo to be super small within a square in order to see the whole thing? Doesn't seem thought out on that front either.



But STILL better than the old one.
Exactly. Just another confusing aspect of the logo. Wasn't one of the reasons for a new logo the fact that the diagonal logo didn't fit well in today's marketing "boxes" for broadcasts and social media? Only to replace with another logo that is unbalanced and doesn't fit. Just strange.
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Old 07-18-2014, 02:03 PM
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Nailed the uniforms, that's exactly how I was hoping they would look. And the midnight blue ones are terrific alternates. I am all for the navy blue and the way they worked it into the jerseys. The logo is what it is, I don't like it, but it'll grow on people. Change takes time.
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  #339  
Old 07-18-2014, 02:06 PM
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I see the 'u' now that they mention it, but all the extra crap on the side of the bottom half of the 'D' obscures it. Might have been cleaner if they just left it simple, and also maybe fix people's issue with the whole 'VD' thing. If i may monday morning quarterback this a bit...

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  #340  
Old 07-18-2014, 02:08 PM
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Originally Posted by The Worker View Post
Also reminds me of a few Chiefs logos I've seen:

Spokane

Syracuse Sky Chiefs

Here's a Flying V logo for everyone who can or can't see the V:



Ducati logo that is similar. I like the vertical line better than the horizontal line in our new logo. However, I wish there were no line at all:



I worry that with the horizontal line, some might mistake the D for a C:

I like the Ducati style. Would've been more pleased with something like that. Just me. Going to have to see this on jerseys etc.
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  #341  
Old 07-18-2014, 02:12 PM
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At least we have something to talk about until fall sports season. It sure beats talking about the IRS and mythical in-season round-robin Ohio college basketball tournies.
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  #342  
Old 07-18-2014, 02:17 PM
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I like the new uniforms better than the old ones.

I like the new court design better than the old one.

I don't love the new logo "D", but I don't hate it either, it's just ok.

I'm not in love with the new logo, but it is an improvement over the old one.

Last edited by ud2; 07-18-2014 at 02:48 PM..
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  #343  
Old 07-18-2014, 02:22 PM
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Originally Posted by HolidayFinn View Post
Exactly. Just another confusing aspect of the logo. Wasn't one of the reasons for a new logo the fact that the diagonal logo didn't fit well in today's marketing "boxes" for broadcasts and social media? Only to replace with another logo that is unbalanced and doesn't fit. Just strange.
The new logo fits into a square just fine. The twitter account just didn't crop it correctly.
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Old 07-18-2014, 02:22 PM
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Looks like I'm not only one who dislikes the new logo:

https://www.facebook.com/GoDaytonHoo...52578685177372
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Old 07-18-2014, 02:26 PM
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Originally Posted by UDFlyer23 View Post
The new logo fits into a square just fine. The twitter account just didn't crop it correctly.
You realize you just made my point, right?
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  #346  
Old 07-18-2014, 02:29 PM
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Originally Posted by Flyer'95 View Post
I see the 'u' now that they mention it, but all the extra crap on the side of the bottom half of the 'D' obscures it. Might have been cleaner if they just left it simple, and also maybe fix people's issue with the whole 'VD' thing. If i may monday morning quarterback this a bit...

I do believe I like this version better. Cleaner. Less likely to see a V see no beginning to a right side of a V (now is just a wing or half a wedge, though still Adidas-like). Alas, Flyer'95, they didn't get your opinion beforehand.

I guess since we've had a couple of days to look at it, I'm getting more used to the new one, but I will never love it, probably not ever really like it, but I can deal with it. And as a True Fan of the True Team, I'm sure I'll buy the merchandise with it.
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Old 07-18-2014, 02:30 PM
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I was just on Facebook and 98 out of 100 people hated the logo....how can UD do that awful of a job where practically no one likes the logo? I understand people hate change and like to *****, but come on, NO ONE likes it!...

It would have been smart on UD's part to put a few proto-types out on social media (including what is being called "VD"), garnering responses and tailoring a logo from there. Use social media to your benefit. I cringe when I think of the actual people who gave the green light on this as final design.

I really like the Ducati logo..something like that would have been cool. Oh well, in 30 years they'll change to something new (Ill be 80)

BTW, get reading for opposing fans to chant..you --are --VD!
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Old 07-18-2014, 02:36 PM
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Originally Posted by FlyerinChicago View Post
I was just on Facebook and 98 out of 100 people hated the logo....how can UD do that awful of a job where practically no one likes the logo? I understand people hate change and like to *****, but come on, NO ONE likes it!...

It would have been smart on UD's part to put a few proto-types out on social media (including what is being called "VD"), garnering responses and tailoring a logo from there. Use social media to your benefit. I cringe when I think of the actual people who gave the green light on this as final design.

I really like the Ducati logo..something like that would have been cool. Oh well, in 30 years they'll change to something new (Ill be 80)

BTW, get reading for opposing fans to chant..you --are --VD!
Have you read this thread?
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  #349  
Old 07-18-2014, 02:38 PM
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Originally Posted by HolidayFinn View Post
You realize you just made my point, right?
Look at the the official Dayton Flyers twitter account, the logo fits perfectly fine into the small square box and doesn't look any different. Whoever did the True Team's account just zoomed in too much.
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Old 07-18-2014, 02:41 PM
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the logo ... meh

The unis look great.

So when would they wear the blue?
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  #351  
Old 07-18-2014, 02:45 PM
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Originally Posted by Sea Bass View Post
the logo ... meh

The unis look great.

So when would they wear the blue?
On the road like they did with the royal blue uniforms the last couple years.
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Old 07-18-2014, 02:46 PM
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It's not too late ..change it NOW before its too late. Show some class UD!!! The people hate it.
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Old 07-18-2014, 02:48 PM
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Cool How Soon Until the Redo?

I'd like to see a change from VD to UD.
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  #354  
Old 07-18-2014, 02:51 PM
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Originally Posted by pkd149 View Post
Have you read this thread?
yes all 300+ responses....what's your point??
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  #355  
Old 07-18-2014, 02:53 PM
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Originally Posted by FlyerinChicago View Post
I was just on Facebook and 98 out of 100 people hated the logo....how can UD do that awful of a job where practically no one likes the logo? I understand people hate change and like to *****, but come on, NO ONE likes it!...

It would have been smart on UD's part to put a few proto-types out on social media (including what is being called "VD"), garnering responses and tailoring a logo from there. Use social media to your benefit. I cringe when I think of the actual people who gave the green light on this as final design.

I really like the Ducati logo..something like that would have been cool. Oh well, in 30 years they'll change to something new (Ill be 80)

BTW, get reading for opposing fans to chant..you --are --VD!
People that post on Facebook are not the target market. The only people posting on Facebook these days are housewives and grandparents. Young people have moved on to other social media outlets.

The only opinions that truly matter are that 15 to 20 demographic. UD has extreme “brand loyalty.” If you are a current alumni or fan over the age of lets say 25 or 30 you are locked in. UD could design a logo that looks like kid drew it with a crayon and the current fan base would buy it because UD already has them locked in for the long haul. UD needs to appeal to the future fans and recruits. If the young people think it’s cool that all that matters, because those kids will be your future Flyer faithful in 20 years.
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  #356  
Old 07-18-2014, 02:56 PM
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Nuff said
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  #357  
Old 07-18-2014, 03:02 PM
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Originally Posted by Gem City View Post
People that post on Facebook are not the target market. The only people posting on Facebook these days are housewives and grandparents. Young people have moved on to other social media outlets.

The only opinions that truly matter are that 15 to 20 demographic. UD has extreme “brand loyalty.” If you are a current alumni or fan over the age of lets say 25 or 30 you are locked in. UD could design a logo that looks like kid drew it with a crayon and the current fan base would buy it because UD already has them locked in for the long haul. UD needs to appeal to the future fans and recruits. If the young people think it’s cool that all that matters, because those kids will be your future Flyer faithful in 20 years.
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Old 07-18-2014, 03:04 PM
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Originally Posted by FlyerinChicago View Post
It's not too late ..change it NOW before its too late. Show some class UD!!! The people hate it.
Yea. I am sure the response is so far from what they were expecting that they will just scrape the work that has gone into this so far.
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  #359  
Old 07-18-2014, 03:05 PM
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Originally Posted by Gem City View Post
People that post on Facebook are not the target market. The only people posting on Facebook these days are housewives and grandparents. Young people have moved on to other social media outlets.

The only opinions that truly matter are that 15 to 20 demographic. UD has extreme “brand loyalty.” If you are a current alumni or fan over the age of lets say 25 or 30 you are locked in. UD could design a logo that looks like kid drew it with a crayon and the current fan base would buy it because UD already has them locked in for the long haul. UD needs to appeal to the future fans and recruits. If the young people think it’s cool that all that matters, because those kids will be your future Flyer faithful in 20 years.
I don't know Gem City. The MySpace crowd isn't liking it either.
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  #360  
Old 07-18-2014, 03:06 PM
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Originally Posted by podcast411 View Post


Nuff said
Those cannons look like swabs... Awesome.
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Old 07-18-2014, 03:07 PM
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What percentage of the money spent comes from the 15-25 year old? I think there are a lot of valid points from those that are expected to spend their money.
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Old 07-18-2014, 03:08 PM
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I love everything they came out with today. Awesome all the way around. 10/10.
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Old 07-18-2014, 03:08 PM
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Originally Posted by HolidayFinn View Post
http://daytontrueteam.com/#2

This talks about a subtle "U" shape incorporated into the design as a nod to "UD" heritage. Does anybody see the subtle "U"? I don't. If there, definitely more subtle than the "V".
So what might be happening with the new logo could possibly be seen as

D - stands for what?

VD - stands for ... well you know!

DC - stands for the 'government', the comics, or even worse Dayton College!

or

VDU?

Did a quick google search and couldn't find a school with those letters ... so far.



Actually I think the colors of the uni's look sharp .... time will tell how dark the BLUE is .... I think the RED looks to be iridescent ... ON FIRE
The white is "white" Hot!

Still not convinced on the wings concept, however I like the D in DAYTON.

PS I can see the U inside the D, that's why they have the line cutting through the D
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Old 07-18-2014, 03:13 PM
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Originally Posted by CE80 View Post
With this crowd I really was more concerned that it would be lost on too many "overs."
If you play the UD fight song backwards it does have something to say .... although I don't know what that is ?
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Old 07-18-2014, 03:18 PM
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New logo is UGLY, love the uniforms
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Old 07-18-2014, 03:21 PM
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Originally Posted by NJFlyr71 View Post
So what might be happening with the new logo could possibly be seen as

D - stands for what?

VD - stands for ... well you know!

DC - stands for the 'government', the comics, or even worse Dayton College!

or

VDU?

Did a quick google search and couldn't find a school with those letters ... so far.



Actually I think the colors of the uni's look sharp .... time will tell how dark the BLUE is .... I think the RED looks to be iridescent ... ON FIRE
The white is "white" Hot!

Still not convinced on the wings concept, however I like the D in DAYTON.

PS I can see the U inside the D, that's why they have the line cutting through the D
They give the actual blue color as Pantone 655c which is a navy blue.
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Old 07-18-2014, 03:24 PM
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Originally Posted by podcast411 View Post


Nuff said
Originally Posted by NorthwestFlyer View Post
Those cannons look like swabs... Awesome.

Now see! That is how you should be thinking when you FIRST see a logo! What is the first image that pop's into your head?
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Old 07-18-2014, 03:32 PM
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Originally Posted by Gem City View Post
They give the actual blue color as Pantone 655c which is a navy blue.
OK I was really thinking in terms of how it looks in an arena environment -- colors look different in real world than on paper but thanks for the technical detail!

I'm hoping all the colors have been tested in a TV broadcast setting. I would think WHIO did the favor with some prototype uni's.
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Old 07-18-2014, 03:32 PM
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On second thought, the logo is for the radio station wVUD. Like they say " you have a face for radio", this logo is for the radio.
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Old 07-18-2014, 03:43 PM
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Originally Posted by NJFlyr71 View Post
OK I was really thinking in terms of how it looks in an arena environment -- colors look different in real world than on paper but thanks for the technical detail!

I'm hoping all the colors have been tested in a TV broadcast setting. I would think WHIO did the favor with some prototype uni's.
They don't test new uniforms in a broadcast setting, and I can promise WHIO had nothing to do with it.
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Old 07-18-2014, 03:56 PM
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I remember when the Bengals changed their helmets and unis. I hated them, hated them, and wished they had stuck with the old ones.

After a couple of years it was these are great, the team is winning and they look more contemporary. Love those helmets. Most NFL teams have the same old crap they had back in the day, but their fans probably still love it.
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Old 07-18-2014, 04:17 PM
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Originally Posted by HolidayFinn View Post
Looks like I'm not only one who dislikes the new logo:

https://www.facebook.com/GoDaytonHoo...52578685177372
I feel vindicated in that a whole bunch of other people see the "V" too. For a while Chris R. was giving me a complex.
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Old 07-18-2014, 04:23 PM
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Looks kind of like the mirror image of the Piqua High School logo

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Old 07-18-2014, 04:24 PM
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Good point, Jack,...

Originally Posted by jack72 View Post
I remember when the Bengals changed their helmets and unis. I hated them, hated them, and wished they had stuck with the old ones.

After a couple of years it was these are great, the team is winning and they look more contemporary. Love those helmets. Most NFL teams have the same old crap they had back in the day, but their fans probably still love it.
Tim said that this project has been underway for 18 months. It's reasonable to assume that many designs were evaluated by many people for a long time. Therefore, after all that the final design must have worn quite well. Can we believe anything less? That wouldn't make sense.

Last year UConn changed its beloved husky dog logo. Everyone in the administration loved the new radically different-looking husky (coaches et al),..everyone else hated it. After a month or so the beefing stopped.....and I believe that everyone is quite satisfied with the new design.

I'm keeping that in mind. I do not "love" the new UD logo....I'm not sure I like it. But, I'm confident that given some time I will. I like the darker blue a lot.

Change is hard....takes a while to get used to new things.
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Old 07-18-2014, 04:26 PM
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Originally Posted by jack72 View Post
I remember when the Bengals changed their helmets and unis. I hated them, hated them, and wished they had stuck with the old ones.

After a couple of years it was these are great, the team is winning and they look more contemporary. Love those helmets. Most NFL teams have the same old crap they had back in the day, but their fans probably still love it.
Look at the Brown's helmets and uniforms. There are many that think it would be sacrilegious to change those.
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Old 07-18-2014, 04:27 PM
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New design redo from an alum https://www.facebook.com/photo.php?f...1903554&type=1
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Old 07-18-2014, 04:40 PM
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Originally Posted by m21eagle45 View Post
They don't test new uniforms in a broadcast setting, and I can promise WHIO had nothing to do with it.
Agree- if WHIO had their hands in this design, it would have been fuzzy with a herringbone pattern in it...
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Old 07-18-2014, 04:43 PM
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Originally Posted by Justin View Post
New design redo from an alum https://www.facebook.com/photo.php?f...1903554&type=1
Not the worst thing in the world but I don't think it is better. I would assume the decision as whether to include a U in the design was heavily debated. Not my area of expertise so I will give the benefit of the doubt to the experts.
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Old 07-18-2014, 04:47 PM
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Originally Posted by Justin View Post
New design redo from an alum https://www.facebook.com/photo.php?f...1903554&type=1
Now that is ugly

Why are we so interested in the UD part. Usually the logo was portrayed as Dayton Flyers on the slant, not as the bubbly UD 3D thing. The simple Dayton type face on the unis is awesome.

I have always been a fan of the old columbia blue, but the navy unis are sweet and the red and white are a huge step up from before. I'll say a direct hit on the unis.
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Old 07-18-2014, 05:04 PM
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Originally Posted by Gem City View Post
People that post on Facebook are not the target market. The only people posting on Facebook these days are housewives and grandparents. Young people have moved on to other social media outlets.

The only opinions that truly matter are that 15 to 20 demographic. UD has extreme “brand loyalty.” If you are a current alumni or fan over the age of lets say 25 or 30 you are locked in. UD could design a logo that looks like kid drew it with a crayon and the current fan base would buy it because UD already has them locked in for the long haul. UD needs to appeal to the future fans and recruits. If the young people think it’s cool that all that matters, because those kids will be your future Flyer faithful in 20 years.
No offense, but this is the most misguided remark I've read in awhile. First of all, for someone who works directly with social media, I can tell you that you don't know squat. Housewives and grandparents? What have the "young" moved on to in social media? Only opinion that matters..ah forget it...you don't get it. There are 1,000's of housewives and grandparents on social media that think the logo is atrocious...fyi
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Old 07-18-2014, 05:25 PM
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Originally Posted by Justin View Post
New design redo from an alum https://www.facebook.com/photo.php?f...1903554&type=1
Now that one looks like VD.

The uniforms are great. The court looks good. The logo has grown on me. I think I like one color better than the two-tone, but if the coaches like it, the players like it, and the recruits like it, I like it!

Got me a sweet golf shirt from Korporate Kasuals today with the new look. I like it!
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Old 07-18-2014, 05:28 PM
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If we continue to win in hoops, make the NCAA on a regular basis, the new D will become known by all. I don't think we are there yet but maybe our D will be as recognizable as these someday:
I Indiana
P Purdue
D Duke
O tOSU
W Wisconsin
W Washington
M Michigan

I ABSOLUTELY LOVE THE UD ARENA floor!!!!!!!!
I have been saying for years that The University of Dayton and Blackburn Court were squeezed at the end of the floor.
NOW THEY BOTH RUN THE LENGTH OF THE SIDELINES. AWESOME!!!
And DAYTON on the baseline looks great.

I'll get use to the new logo. It is all so secondary to winning in mens and womens hoops for the new D to become recognizable nationally.
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Old 07-18-2014, 05:46 PM
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Originally Posted by CE80 View Post
Yea. I am sure the response is so far from what they were expecting that they will just scrape the work that has gone into this so far.
Extremely unlikely, but not unheard of. Ask the San Francisco 49ers when they changed the helmet from the SF to a 49ers back in 1991. The new logo they spent tons of time and money on lasted all of 1 or 2 days before being scrapped. Here's a link to the logo that was in use for only a few days at most before being scrapped due to huge negative fan response. http://www.sportslogos.net/logos/vie...91/Unused_Logo
I wanted to link the espn.com article about this, but espn blocked on my work computer.

The difference is the Niners simply went back to the old logo the fans wanted. Most of us don't want to go back to the prior one, so can't do that and will stick with this.

Personally I'd like to see this one slightly redone. Not fully scrapped, just cleaned up a little, such as changing the wing enough to not suggest a V and possibly simplifying the D. I, and I'm sure most of us, see what they were going for, I think maybe they basically overcomplicated the left side of the D with all the extra angles and some simplification would solve many of the complaints.
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Old 07-18-2014, 05:54 PM
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Originally Posted by shapanud View Post
If you are concerned about how the logo and uniforms will actually affect the performance of the basketball team, this is all that matters...

@KevinKuwik: More texts from recruits... 'Mmmmm������' and 'Woah those are nice' #FlyerNation #KeepingUpWithTheDucks

Did Kuwik mention how many of the current players are transferring because they do not like the new logo?
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  #385  
Old 07-18-2014, 05:58 PM
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We are UD...and we have a second class Marketing Department

I'm not much of a complainer, but this is unbelievable!
I get an e-mail at 5:00pm today, just hours after the unveiling of the new logo, about my 2014-15 basketball tickets instructing me to view the invoice on line and what do I see?
THE OLD LOGO!

C'mon UD Athletic Department! Get with it! Your flagship sport and your only true money maker and you can't even get the new logo up on such an important piece of communication. It would take a novice programmer 30 seconds to correct it.
The UD Marketing department is SECOND RATE at best! Boo!

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Old 07-18-2014, 06:12 PM
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It's a logo people!!!

Some of you idiots need to chill out about the new logo. It's not amazing, but it's not horrible. The real concern should be coming out and supporting this team as it charges into another big dance. For those that think it looks like VD, it doesn't really. And once people hear that online, they'll immediately search it online. That means a few million new people seeing the dayton logo. This alone would contribute to people countrywide knowing what school it is.

Uniforms are nice.

Can't wait to see this logo plastered all over CBS in March.
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Old 07-18-2014, 06:17 PM
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Originally Posted by CraSch View Post
Extremely unlikely, but not unheard of. Ask the San Francisco 49ers when they changed the helmet from the SF to a 49ers back in 1991. The new logo they spent tons of time and money on lasted all of 1 or 2 days before being scrapped. Here's a link to the logo that was in use for only a few days at most before being scrapped due to huge negative fan response. http://www.sportslogos.net/logos/vie...91/Unused_Logo
I wanted to link the espn.com article about this, but espn blocked on my work computer.

The difference is the Niners simply went back to the old logo the fans wanted. Most of us don't want to go back to the prior one, so can't do that and will stick with this.

Personally I'd like to see this one slightly redone. Not fully scrapped, just cleaned up a little, such as changing the wing enough to not suggest a V and possibly simplifying the D. I, and I'm sure most of us, see what they were going for, I think maybe they basically overcomplicated the left side of the D with all the extra angles and some simplification would solve many of the complaints.
If they cleaned up the left side of the D, they would lose the Conan O'Brien profile I just noticed, which so far is my favorite part of the new logo

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  #388  
Old 07-18-2014, 06:48 PM
TA111 TA111 is offline
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I finally figured it out. The blue stripes are wings-it's a flying D. Get it-Dayton Flyers and the Flying D.
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  #389  
Old 07-18-2014, 07:02 PM
Buster Goode Buster Goode is offline
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Uniforms are great. Logo not so much. UD is how everyone who went to Dayton refers to it. Why not have UD in the logo? 'We are UD' is our battle cry
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  #390  
Old 07-18-2014, 07:04 PM
bcross bcross is offline
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Originally Posted by HolidayFinn View Post
Looks like I'm not only one who dislikes the new logo:

https://www.facebook.com/GoDaytonHoo...52578685177372
Wait, people are actually calling the athletic department to complain about a LOGO??? Get a grip people.
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  #391  
Old 07-18-2014, 07:09 PM
THirt THirt is offline
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Originally Posted by Buster Goode View Post
Uniforms are great. Logo not so much. UD is how everyone who went to Dayton refers to it. Why not have UD in the logo? 'We are UD' is our battle cry
There is a "U" sort of inside the "D" though. The bottom of the D is a smaller U. That's why the little notch is there and the line runs through it. Once I saw it, I liked the logo a lot better.
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  #392  
Old 07-18-2014, 07:16 PM
Flyer'95 Flyer'95 is offline
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As a designer and in the creative field myself, there are few things i hate more than focus groups. Why? Because new things make people uncomfortable. And by putting people in a room and paying them for their opinion you have given them authority and turned things into an academic situation. They suddenly feel like experts and become far more negative than they'd ever be at home. The same people who love the finished product of star wars on their couch would have never approved of the script of star wars in a focus group.

Adding people to the process does not make the process better. In fact, most times, it makes the work worse. It's like having some idiot off the street rearrange an architect's blue prints. The more people you add to the process, the more concessions and compromises that come with it. In order to create something new, you should not be getting the permission from people who have no imagination or who are so comfortable with the old.

The logo could have been better. But the very focus groups you guys are asking for may be the reason the logo is not better. They may have killed, and probably did kill, many better logos along the way.
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  #393  
Old 07-18-2014, 07:30 PM
DetroitFlyer DetroitFlyer is offline
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The comments on the various Facebook posts are virtually all negative. Glad that the all knowing design nerds know so much more than UD's, or should I say VD's, many stakeholders. My daughter who is a UD design grad and holds a master's degree from a well known art school, and who works in the field says VD stinks. She, like almost everyone, is amazed that 18 month of work produced something so bad.
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  #394  
Old 07-18-2014, 07:40 PM
Flyer'95 Flyer'95 is offline
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I think if there's more to the system then it has some potential to do some better looking merchandise. I don't know who designs our clothes, but the early renditions of this look on the website are not up to snuff just yet. They always make the words and logos GIGANTIC. I'd like to see them make some with a little restraint...for the older farts like me.

I also like the idea of adding the U to the school name. Maybe even doing something like that on the jerseys some day down the road.

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  #395  
Old 07-18-2014, 07:55 PM
Jay O'Leary Jay O'Leary is offline
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I showed the new logo to my wife (not a UD grad) and she was not drawn to the perceived V. Rather, she saw it as striping on a plane fuselage. The less we make of it the less it is seen!
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  #396  
Old 07-18-2014, 07:59 PM
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Official UD video on the new logo.

[YOUTUBE]https://www.youtube.com/watch?v=Fm2t1IaZEDI[/YOUTUBE]
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  #397  
Old 07-18-2014, 08:03 PM
DetroitFlyer DetroitFlyer is offline
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Originally Posted by Jay O'Leary View Post
I showed the new logo to my wife (not a UD grad) and she was not drawn to the perceived V. Rather, she saw it as striping on a plane fuselage. The less we make of it the less it is seen!
No worries then that schools we compete against will not see it and exploit it....
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  #398  
Old 07-18-2014, 08:04 PM
anthonycharles anthonycharles is offline
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I like the uniforms and the court. That is all I care about. I absolutely couldn't care less about a logo. They could have no logo and I wouldn't even notice.
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  #399  
Old 07-18-2014, 08:09 PM
DetroitFlyer DetroitFlyer is offline
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Originally Posted by m21eagle45 View Post
Official UD video on the new logo.

[YOUTUBE]https://www.youm/watch?v=Fm2t1IaZEDI[/YOUTUBE]
Wow, I could feel my IQ dropping with each passing second of this video. I sure wish that koolaid could be packaged and sold. I guess I need to find some 5 year olds to better understand this manufactured excitement.
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  #400  
Old 07-18-2014, 08:28 PM
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Originally Posted by Flyer'95 View Post
. They may have killed, and probably did kill, many better logos along the way.
Is there such a thing? Is there a logo that can be proven in some empirical way to be a superior logo to another? What is the criteria? Is there a type of flower that is clearly the most beautiful also?

This whole hubub is making me lose my faith in humanity.
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