In a 2021 Associated Press survey of 99 Division I athletic directors, nearly 73% expressed concern that allowing athletes to be compensated for their name, image, and likeness would decrease [.....]

A brand tax is the perceived or additional cost (monetary or reputational) incurred due to the immutable characteristics or reputation of a brand. In Dayton’s case and the rest of [.....]

One of the largest potential consequences of NIL-driven reforms is the impact on non-revenue or "Olympic" sports, such as women’s basketball, soccer, volleyball, track and field, swimming, gymnastics, and wrestling. [.....]

Since its launch in 2018, the NCAA transfer portal has reshaped college athletics in ways that redefined how universities and student-athletes navigate the competitive landscape of over 30 sanctioned sports. [.....]

Before the NCAA settlement, top college athletes spent decades weighing a difficult choice of two extremes: leave school early to turn professional and start earning money, or stay in school [.....]

Exclusive media rights contracts are driven by the coalition of household brands, expanding the reach of Super Conferences from coast to coast.  Valuable brands like USC, UCLA, Washington, and Oregon [.....]

House v. NCAA Settlement In the most significant legal shift in the history of amateur athletics, the NCAA and the Power Four (P4) conferences reached a $2.8 billion settlement in [.....]

The landscape of college athletics is rapidly evolving due to recent court rulings and legislative changes concerning Name, Image, and Likeness (NIL) rights. The developments have fundamentally altered the fabric [.....]