There’s been growing political interest in federal NIL oversight to provide secondary guardrails to protect the competitive and financial integrity of college sports. Former Alabama football head coach Nick Saban has been a loud proponent of national consistency in rules and regulations from state to state to ensure fairness and [.....]
In a 2021 Associated Press survey of 99 Division I athletic directors, nearly 73% expressed concern that allowing athletes to be compensated for their name, image, and likeness would decrease the number of schools that have a chance to be competitive in college sports. As the Newest Realities provide clearer [.....]
A brand tax is the perceived or additional cost (monetary or reputational) incurred due to the immutable characteristics or reputation of a brand. In Dayton’s case and the rest of the A10 however, the inverse is often true and carries with it a cost penalty levied against the institution, a [.....]
One of the largest potential consequences of NIL-driven reforms is the impact on non-revenue or "Olympic" sports, such as women’s basketball, soccer, volleyball, track and field, swimming, gymnastics, and wrestling. These sports are unprofitable and rely heavily on subsidized cash flow generated by football and men's basketball. With the introduction [.....]
Since its launch in 2018, the NCAA transfer portal has reshaped college athletics in ways that redefined how universities and student-athletes navigate the competitive landscape of over 30 sanctioned sports. Designed to streamline the transfer process from one institution to another and provide athletes with more flexibility and autonomy in [.....]
Before the NCAA settlement, top college athletes spent decades weighing a difficult choice of two extremes: leave school early to turn professional and start earning money, or stay in school to improve skills, earn accolades and more buzz, and hopefully improve draft stock leading to greater long-term financial gain. Leaving [.....]
Exclusive media rights contracts are driven by the coalition of household brands, expanding the reach of Super Conferences from coast to coast. Valuable brands like USC, UCLA, Washington, and Oregon to the Big Ten highlight the urgency to combine strength and corner the geese laying the golden financial eggs. These [.....]
House v. NCAA Settlement In the most significant legal shift in the history of amateur athletics, the NCAA and the Power Four (P4) conferences reached a $2.8 billion settlement in the House v. NCAA court case. Beginning July 1, 2025, the agreement allows schools to directly pay athletes for NIL-related [.....]
The landscape of college athletics is rapidly evolving due to recent court rulings and legislative changes concerning Name, Image, and Likeness (NIL) rights. The developments have fundamentally altered the fabric of amateur sports after decades of stability, creating new expectations around athlete compensation and university responsibilities that blur the lines [.....]
Twenty-five years is a lengthy time to do anything. That’s how long that yours truly has been penning “From the Swamp.” It’s been a labor of love, because as my esteemed editor Chris Rieman is quick to point out, “You get paid the same salary ($0) as me.” All good [.....]
New Article A10 Stuff Pride + Casualties of War
By Chris R 4 days ago
New Article A10 Stuff Pride + The Inverse Brand Tax
By Chris R 6 days ago
New Article A10 Stuff Olympic Sports: Shared Nervousness
By Chris R 1 week ago
New Article A10 Stuff The Portal: Progress and Pitfalls
By Chris R 2 weeks ago
New Article A10 Stuff The Case for NIL
By Chris R 2 weeks ago
I assumed she was 2026, but some info I saw said 2027. ...
By Lifelong Flyer Fan , 15 hours ago
