I like Jon, but he's looked at this from the tail of the snake rather than the head. The MWC is not going to 20 games because they want to, they are doing it because they have to. They aren't necessarily looking to increase NCAA bids -- they are merely looking to hold on to the bids they currently have. Big difference.
For most MWC teams, they do not have close to the non-con scheduling pull of a program like Dayton so they are in even more dire straits scheduling-wise. The likelihood most of those member schools can continue to schedule better out-of-conference with those two games rather than simply expanding the league schedule by two games is probably wishful thinking.
The Mountain West is not pursuing conference expansion for the same reason the ACC, Big10, and Big East are. The power conferences did so as a proactive measure to insulate themselves and keep the metrics away from others. The MWC has elected to do so in a reactionary move to mitigate damage. But not for the expanding power conference seasons, the Mountain West would have likely not made the decision at all.
Rothstein should have made these distinctions much clearer because from 30,000ft, his Tweet makes it sound like the smaller conferences are pursuing the same course for the same outcome. Nothing could be further from the truth.
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